How to Use Data to Create the Perfect Digital Marketing Strategy

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Data is Power: Master Your Digital Marketing Strategy

As a business, you need to know how people are interacting with your products and website. Important data from your online market can definitely amp up your digital marketing strategy. Such data includes customer preferences, customer conversion, and customer feedback.  One sure-fire way to gather and measure data is through utilising the internet, especially when you have your websites and social media pages set-up.

How to Use Data to Create the Perfect Digital Marketing Strategy

With the surge of data from the internet resulting to what HuffPost calls an “unstoppable digital disruption,” we can get data in massive amounts, hence the term “big data.” They also mentioned that most of the businesses have a problem managing this because of the overwhelming data, thus the need for proper digital marketing tools that filter and organises relevant information.

For instance, the social media sphere alone gives a hefty amount of information shared by consumers about themselves. What more in search engines, right? The key is to harness valuable information from the “big data” to give your business a competitive edge.

If you’re wondering how data can improve your performance as a business, we’ve summarised the benefits into three points below.

Faster decision making

Data that is gathered and analysed the right way will generate answers to important questions. Such questions include the demographics of those viewing your page, your page reach, page interaction, fan base, and overall audience behaviour. There are even tools that generate both your business’ standing as well as your competitor’s.

With this comprehensive information, you will have a clear picture of your business’ standing amongst your competitors. All the information needed is present. All you have to do is make decisions based on your data. This may be increasing mobile ads, removing irrelevant content, and the list goes on.

New Ideas for Product Development

Now that you know your audience’s behaviour, it’s time to transform your fresh data into tangible and measurable digital marketing solutions. For instance, you found out that most of the people commenting on your page demand a new flavour for your drink. Or, it may be that your fanbase is increasing in one country that lacks physical stores where consumers could buy directly.

With a detailed overview provided, you could see the consumers’ needs. That’s your queue. Find out what they want and give it to them.


The internet, in general, has paved the way for all things cost-effective. The valuable information allows you to spend your time and money on things that actually help your business grow. What you can do is to either dig into why your strategy failed or scrap the idea and start afresh.  Utilise business intelligence tools to have a more defined path for your business.

Always remember that there are more ways than one to spend an ample amount of money while generating lots of leads. Now that is called a sound digital marketing plan.

Overall, these three points combined will result in better businesses. Be sure to be updated with the latest digital marketing trends as the playing field is always changing.

But before you achieve all this, you would want to use business intelligence solutions that can collate, convert and understand massive data for you.

iRiver Asia has just the right digital marketing tools.

As a digital marketing company, iRiver Asia tames complex business projects into simpler ones. You can expect cutting-edge simplicity, data expertise with integrated tools and platforms for the best digital solution all in one company.

Visit our website to know more about our services. For any enquiries, you may contact us on this link: