Digital Marketing in China: Why Weibo is better than WeChat

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Digital Marketing in China is a tremendous challenge for brands and e-commerce retailers. It is important to have an attractive, well-designed content, to not only attract your customers but to encourage them to buy and become loyal to your brand. But how do you get into … Read More

Digital Marketing in China: How to attract Chinese audience?

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Digital marketing in China is very intensive yet it is the current most lucrative market in the world with a huge 350 million middle-class China consumers and an average Gross Domestic Product (GDP) increase of 7% year on year. It is … Read More

Marketing beyond your City: The importance of Digital Marketing in Overseas

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Marketing beyond your City: The importance of Digital Marketing in Overseas International Enterprise Singapore (or IE Singapore), a government agency driving Singapore’s external economy, recently held a workshop entitled “Digital & Social Media Marketing in Overseas” last May 31, 2016. … Read More