Many real estate brands opt to go for global and regional marketing because it opens different marketing opportunities that causes conversion or lead generation. How do some brands do it? The answer would be: Search Marketing.
Even before social media platforms boomed, SEM was one of the solid points of internet marketing driving online presence and traffic to campaign ads on search engines like Google and Baidu.
Integrating Search Marketing with Regional Marketing and China Digital Marketing
Regional marketing is perfect for targeting smaller markets of different geography. It is advisable for brands especially start-ups because it is cost-effective and easy to implement. On the other hand, implementing China digital marketing can be difficult for brands who don’t know the China market.
Combining these two is possible with SEM and a good digital marketing agency. Sansiri Saphan Mai and iRiver Asia worked together on Sansiri’s Discover Thailand campaign via search marketing and banner ads.
Display Ads – Hong Kong
Banner Ads – Singapore
Banner Ads – Taiwan | ETtoday & CBC
Baidu Display Ad – China
Baidu SEM with image – China
Integrating Search Marketing and Global Marketing
With SEM, brands like Sansiri Saphan Mai can efficiently execute their marketing campaigns to the global market.
Yahoo Display Ad – global
Real estate developers can target the global and regional market with search marketing. Want to reach these audiences including the China market? You need to familiarize yourself with SEM or get a good search marketing agency that will help you better implement your property campaigns like Discover Thailand by Sansiri Saphan Mai.
Boost your Search Marketing Practices with iRiver Asia!
iRiver Asia is a digital marketing company providing the right social media ads and SEM solutions for property developers, property rental owners, and travel & hotel brands. Contact us today to know more about our services.