The Power of Influencer Marketing

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Influencer marketing is surely making a greater impact on most brands’ marketing campaign. We can say that influencer marketing is a sub-unit of social media marketing and content marketing. In the past, brands are only targeting customers or social media audience. However, with influencer marketing, you are also tapping the influencers. Brands who create connections with influencers also create connections with their followers. It’s like hitting two birds with one stone so you have to choose influencers that influence your target market.


Why Influencer Marketing?

Whether they are vloggers or bloggers, these influencers can make your brand popular on social media. Influencer marketing makes it easy for brands to reach their target audience and gain trusts from them.

Influencers posting a sneak peek of your soon to launch product is a good way to advertise the product and the brand. Not only that, but they also know where to find your audience. They can easily spread the news on different social media platforms such as Facebook, Instagram, YouTube, and more!

Brands and influencers come together to reach social media followers | Influencer Marketing


How to Engage in Influencer Marketing?

It’s not difficult to find influencers nowadays because they are everywhere. You can often see them making a buzz on social media. With that, you can easily engage in influencer marketing. You just have to choose the right influencer and social media platform.

Other industries like hotels make use of a social commerce platform that helps them connect with social influencers. A good example is the Asia Travel Club which taps influencers across Asia to create reviews for hotel partners in exchange for a free night stay.



Brands and influencers come together to reach social media followers | Influencer Marketing
Photo Courtesy: Weibo | ATC influencer posting a hotel review in Weibo


Weibo Post Translation:

                        #KualaLumpur #TraveltoMalaysia

Checked-in at Le Apple Boutique Hotel for this trip. The hotel is near the KLCC MRT station, and it’s only 100 metres to Petronas Twin Towers. It’s also surrounded by various business districts, night markets, and parks, and is five stations away from KL Central which has the city’s largest bus interchange centre where you can ride to any interesting place in Kuala Lumpur. Le Apple Boutique Hotel is a comfortable place, just like staying at The Oriental Pearl Tower in Shanghai, but the price is only about 200 RMB per night.


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