8 Online Marketing Strategies for your Real Estate Business

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Step Up Your Real Estate Business with These 8 Online Marketing Strategies

The real estate business is broadening its reach online. Gone are the days where you search for a home on foot without any direction. With the advent of the internet, real estate businesses have their own websites showcasing their properties, making home hunting a lot easier.

8 Online Marketing Strategies for your Real Estate Business | iRiver Asia

However, it takes a conscious effort to maintain such websites and to keep a close eye on your page’s visitors. Here’s a list of online marketing strategies to keep your website relevant and useful for your audiences.

Post relevant content

8 Online Marketing Strategies for your Real Estate Business | iRiver Asia

As mentioned in our article about increasing website conversions, what makes people stay on your website is relevant content. If you claim that you are a real estate website, then you must deliver what real estate websites do. Some of the essential website content include:

  • New real estate listings (complete with high-resolution photos and basic information such as property details, amenities, prices, nearby establishments, and floorplan)
  • Other real estate-related articles such as tips in finding a property, latest updates in real estate, and local content.
  • Company description
  • Services
  • Instantly visible office address, phone number, and email
  • Contact Us button/fill out form

Incorporating these things to your website makes people appreciate your real estate website. Do remember that you write not only to target eager buyers but other potential property buyers as well. Be sure to include self-help tips to your digital marketing strategy.

Responsive web design

Once you’ve caught the attention of readers, they will most likely explore your website. Don’t disappoint them by offering a page with broken links and disoriented pages. Landing pages should efficiently and smoothly direct people in your website’s deep links.

Mobile-friendly websites are also extremely helpful, especially so because most of the online searches come from mobile phones. Since 2009, mobile phone searches have been growing each year. This 2018, Statista reports that 52.2% of all website traffic worldwide come from mobile phones.

High-quality visual content

Aside from being responsive, an attractive website also makes people stay. Using a simple yet functional web design is enough to make it attractive. For a more attractive website, ensure that cover photos, website videos, and the layout are creative and visually pleasing. It makes a huge difference, trust us.

Generally, people are visual creatures. Our brains are “wired visually,” such that we retain 80% of what we see as compared to the 20% of what we read.  This makes visually appealing content a more effective medium of communication. Hence, every digital marketing strategy should have to make it as their core component.

In the real estate market, you would want your customers to marvel at the beautiful properties that you sell, instead of them nit-picking on your blurred shots.

Establish customer relationship

You might be asking yourself, how is this even possible? The lack of face to face communication that the internet brings in daily transactions is quite daunting, but you don’t need worry. Building customer relationship can be achieved in several ways, such as asking your customers to subscribe to your newsletter.

Send them email updates, ask for a review, or simply thank them for availing your services. This also serves as a form of remarketing. If one day one of your customers decide to buy another property, your company will be at the top of their head because of your daily updates that have been primed to their mind.

Post your services

If this is still absent from your homepage, you better update your website now. Displaying your services to the public make them know what you can and cannot do. It’s for the best that your customers know what to expect from you. Help them help your website by making your services known.

Utilise other social media platforms

Most, if not all, use social media. Why don’t you try to further your reach by subscribing to other social media platforms? Here’s a list of the top 10 most used social media websites as of October 2018.

8 Online Marketing Strategies for your Real Estate Business | iRiver Asia
Most famous social network sites worldwide as of October 2018, ranked by number of active users (in millions). Image from Statista.

But before using these social media websites, you must check if your chosen social media outlet is the best for your real estate business. Do you want to focus on photos or videos? What instant communication app is the most used in your area?

More importantly, think of who you want to reach. If you plan to expand your business in China’s digital market, prepare yourself to use non-conventional social media websites. The online Chinese market does not use Facebook, Instagram, Google, and the like. If you want to extend your market in China, iRiver Asia can help you with that. Some of its services include the creation of social media and website content in three languages (English, Traditional Chinese, and Simplified Chinese), consultations and strategy formulation to increase presence in China’s online sphere (Weibo, WeChat, Naver, Baidu, etc.), and other creative outputs—all to amplify your reach.

Do a little more

Being a little extra in the real estate business isn’t necessarily bad. For instance, if you want your overseas property buyers to engage and immerse more in your property for sale, you could do a virtual tour consisting of 360 photography or a live video exploring the neighbourhood. Creating an infographic about an area is also a good choice. It further provides an easy yet creative breakdown of details. As mentioned earlier, visuals get retained more.

Get additional help by advertising on other websites

It would not hurt to ask for help, especially if you know that it will bring you more leads. What you can do is to scout for digital marketing companies and websites that attract property buyers.

8 Online Marketing Strategies for your Real Estate Business | iRiver Asia

One website that can help you reach a wider market in Southeast Asia is Yazhou Property. It is an online property portal and real estate website that helps you advertise your property through search marketing, creative production, China digital marketing, and many more.

To learn more about their services, you may contact them here.


Well, there you have it. Doing the right online marketing strategies can make wonders for your real estate business. Don’t be afraid to experiment and see what digital marketing tools and strategies help you the most. Overall, these are the essential online strategies which every real estate business must have. We wish you more leads!

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