Integrated Marketing: Social Media, Influencer, and Video Marketing
Like how fashion changes and upgrades over the years, integrated marketing also elevates the digital marketing game. Nowadays, influencers, social media, and video marketing are considered by brands as the power trio. Influencers tell stories through a video and post it on social media.
Both consumers and brands trust influencers because they often tell their experiences while trying a product or service. There are many options on where they can publish their reviews or feedback, one of which is through videos. Influencer marketing is one of the most effective ways to introduce a brand or a product to your audience. Influencers take advantage of vlogging because it’s much easier to make their audience understand their stories. They could also promote a brand through their social media like Facebook or Instagram.
Asia Travel Club on Integrated Marketing
Social platforms like Asia Travel Club follows this type of integrated marketing strategy. Hotel partners can now easily connect to influencers through this platform. Influencers give out stories of their experiences in these hotels and post a picture or a video on social media. With that, hotel partners offer the influencers a free night stay in their hotel.
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Japanese influencer Yuko (@yuko_tblife) turns the spotlight on Ramada Plaza by Wyndham Bangkok Menam Riverside on her Instagram with over 7,000 followers. If you’re an influencer looking for a new opportunity to collaborate with hotels and resorts across Asia, chat with us now on Messenger at (link in bio). #StaysForStories #AsiaTravelClub #ATC
Step Up Your Marketing Strategy with iRiver Asia
Plan your integrated marketing strategy with iRiver Asia. This social media marketing agency provides the best marketing solutions and support for your influencer marketing concerns. Hotel partners have been receiving quality stories from influencers. Want to be a part of Asia Travel Club’s hotel partners? Contact us today!