Integrated Marketing Feature: Honda Malaysia’s 1 in a Million Milestone

with No Comments

Honda Malaysia has given its customers in the local market the best deals and services across Malaysia. Their Facebook page went live since 2012 and has gathered from 0 fans to 1 million fans in a span of few years. Using consistent, powerful marketing strategies, it was able to build a huge reputation and massive following, earning several accolades for the automotive brand.

Through digital marketing and social media platforms, Honda Malaysia, implemented several successful integrated marketing campaigns, exploiting content marketing breaks to drive in unparalleled brand engagement in offline and online platforms. Additionally, interesting on-ground to digital integrations that promote the whole brand and connect consumers through various posts, activities and real-time events resulted to a positive relationship with new and existing customers. It ensued to thousands of users to flock to Honda Malaysia Facebook page.

Fight for the Finish

Honda Malaysia’s integrated marketing strategy is centered in its mission to pursue a future with better technology.

As the sponsor for SCKLM Honda Half Marathon in 2014, Honda Malaysia encouraged its fans to “Fight for the Finish”, acknowledging the brilliance in overcoming one’s physical and mental limits through impressive integrated marketing strategies. Online channels kept the fans informed, provided tips on how to reach fitness goals, and even gave out running t-shirts that garnered overwhelming response. With Honda’s support for the SCKLM, the famous car brand strengthened its presence all over Malaysia and ultimately reached over 500,000 fans in 10 days.

The Great Honda Hybrid Discovery

Honda Malaysia’s integrated marketing strategy is centered in its mission to pursue a future with better technology.

The Great Honda Hybrid Discover campaign used an effective product sampling activity for Honda’s fans who are crazy for hybrid cars. By registering on its Facebook app, fans were given an exclusive opportunity to test-drive Honda Hybrid models including CR-Z, Jazz, Insight and Civic for a period of 3 days and 2 nights. Honda went to several locations where showrooms were set up and let fans enjoy a test drive. The pop-up shows were widely received by supplementing with a simple yet effective O2O strategy using video marketing to showcase how fans felt in the Honda Hybrid test-drive experience. The integrated marketing used for the test-drive and fan testimonials attracted over 80,000+ people to become fans of the Honda Malaysia FB page.

Honda Social Tree

Honda Malaysia’s integrated marketing strategy is centered in its mission to pursue a future with better technology.

Through Honda Social Tree, social media channels were incorporated to create a fun opportunity for fans to win Tomica model cars exclusively manufactured in Japan. By simply tagging Facebook, Twitter or Instagram status updates or image posts with #hondaklims13, user content were featured in the Honda Social Tree app, producing an online community by connecting the most popular social platforms.

Honda Malaysia’s integrated marketing strategy is centred in its mission to pursue a future with better technology, along with better value. Its slogan “The Power of Dreams” is the brand’s fuel to signify the future’s ever-changing and growing needs. Honda Malaysia’s strategies were based on the mantra, knowing that fans should only get the care and pleasure they deserve. The automotive giant definitely deserved to relish in its #Honda1Million milestone in Malaysia.

iRiver Advertising can emulate this success for your business. Our expertise in integration of digital media, video marketing and real time updates of on-ground events will be your ticket to a meaningful brand engagement success. Interested to know more of our integrated marketing services? Contact us here now!