Digital Marketing in China: How to attract Chinese audience?

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Digital marketing in China is very intensive yet it is the current most lucrative market in the world with a huge 350 million middle-class China consumers and an average Gross Domestic Product (GDP) increase of 7% year on year. It is an opportunity for you to grow your business by building your brand in the Chinese Market.

Having Weibo

Weibo has become a very powerful tool for Digital Marketing in China, the number of fans can add up quickly and allows you to spread your offer to up to 300 million people according to figures reported on Weibo.

Having a website in Chinese is the China Marketing Strategy required to make yourself known to your customers. You can start communicating with the audience on Weibo by opening an account, obtaining certifications, publishing interesting content, interacting with Internet users around the goal of building a community.

Baidu Search Engine Optimisation (SEM)

Baidu is one of the Digital Marketing in China also known as the China version of Google. In such a competitive and ever-growing market, it is crucial that your website is ranked on the first page of search results. One of the technic to get into the Chinese market is marketers have to increase their brand’s visibility on Baidu. It goes without saying that majority of people will not click past the second page when searching on Baidu. The higher up you rank, the more your audience will view you as a legitimate company within China.

Key Opinion Leaders (KOL)

Key Opinion Leaders are one of the factors that bring the trend of digital marketing in China. They have this ability to influence a lot of Chinese people with their communities and the secondary network of their fans. These Chinese Key Opinion Leaders are well respected and have a strong influence on large numbers of fans. Their movements are followed and talked about by millions of Internet users.

They are also appeared as the company’s spokesperson, playing a positive role in adding value to the business. Key Opinion Leaders must have a comprehensive understanding and knowledge of the product and brand and appeal to the target audience. They must be expressively engaging, convincing and motivating or else they will appear to be inauthentic.

Are you thinking about getting into the China Market? If you are interested in China Digital Marketing, Let’s have a chat! Contact us at