Search Marketing: Sansiri Saphan Mai Discover Thailand Campaign
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Many real estate brands opt to go for global and regional marketing because it opens different marketing opportunities that causes conversion or lead generation. How do some brands do it? The answer would be: Search Marketing. Even before social media … Read More

Baidu Marketing: Sansiri La Habana Hua Hin Beachside Property
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China digital marketing has proven to become more effective in the year 2019! The growth forecast for China digital marketing will also increase. In fact, the forecast on digital marketing spending in China will increase by 22% and mobile advertising … Read More

Capital One Hong Kong: Property Digital Marketing for Property Agents and Developers
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Facebook Ads is one of the most efficient ways to do property digital marketing. According to Digital Information World, Facebook has 86% of registered users and 79% of this are the active ones.   Facebook Ads Whether it’s for lead … Read More

The Power of Influencer Marketing
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Influencer marketing is surely making a greater impact on most brands’ marketing campaign. We can say that influencer marketing is a sub-unit of social media marketing and content marketing. In the past, brands are only targeting customers or social media … Read More

6 Traits of A Good Real Estate Social Media Page
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When we talk about social media pages on Facebook or Instagram, we usually expect fun images and short captions. However, brands from the real estate industry are sometimes exempted from these rules. It’s difficult to create inviting posts especially if … Read More

Tips in Maximising Online Presence for Real Estate Businesses | iRiver Asia
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Get Online, Stay Connected The internet has become a key element in today’s real estate marketing, and a lot of developers have benefited from multiple leads coming from digital marketing.  Did you know that 94 per cent of millennials and … Read More

Real Estate Marketing: Extend your Reach in Asia, Connect to Overseas Property Buyers! | iRiverAsia
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Expand your Reach in No Time! Connect to Overseas Property Buyers Without Hassle Real estate developers trying to market their property development to other countries may find it extremely difficult, especially without the knowledge of the local market they are … Read More

Marketing Online: Here’s Why Developers Should Target the China Market and How to Do It
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Got a Property Development? Here’s Who You Should Target The China market has one of the strongest real estate investors. Here’s why you should be targeting them now, especially through marketing online. For instance, Mainland Chinese investors alone have garnered … Read More

Digital Marketing Trends To Look Out For This 2019
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Technology develops like a flash, and so does digital marketing. The year 2019 brings about new digital marketing trends, and being updated with these trends will help business and your clients stay afloat. SEO specialist and Fishbat Media co-founder Scott … Read More

Reaching the Unreachable: How to Reach Millennials Through Digital Marketing
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Digital Marketing Strategy: Reaching Millennials Oftentimes, we hear digital marketers complain about the difficulty of reaching millennials. Maybe, it’s not the millennials’ problem after all. According to Danielle Brown, the vice president of marketing at Points, millennials develop brand loyalty … Read More

Social Media Marketing: How Social Media Influencers Help Your Brand Grow
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Social Media Marketing: How Social Media Influencers Help Your Brand Grow Living in a world full of brand advertisement and social media marketing gimmicks makes people crave for is a brand that is authentic — a brand that they could … Read More

8 Online Marketing Strategies for your Real Estate Business
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  Step Up Your Real Estate Business with These 8 Online Marketing Strategies The real estate business is broadening its reach online. Gone are the days where you search for a home on foot without any direction. With the advent … Read More

How to Use Data to Create the Perfect Digital Marketing Strategy
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Data is Power: Master Your Digital Marketing Strategy As a business, you need to know how people are interacting with your products and website. Important data from your online market can definitely amp up your digital marketing strategy. Such data … Read More

5 Best Digital Marketing Strategies for Website Conversion
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Generate more Conversions on your Website with these 5 Best Digital Marketing Strategy In today’s digital marketing playing field, having a website is not enough.  You have to compete with thousands of pages out there that offer the same content … Read More

The First Step for Your Business Foray into China: Attaining ICP
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As the saying goes, it is a cut-throat business world out there. Big and small businesses fight to gain a spot in thin China’s emerging market. Therefore, doing business in China requires you to strictly abide by its rules and … Read More

Digital Marketing in China: Why Weibo is better than WeChat
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Digital Marketing in China is a tremendous challenge for brands and e-commerce retailers. It is important to have an attractive, well-designed content, to not only attract your customers but to encourage them to buy and become loyal to your brand. But how do you get into … Read More

Digital Marketing in China: How to attract Chinese audience?
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Digital marketing in China is very intensive yet it is the current most lucrative market in the world with a huge 350 million middle-class China consumers and an average Gross Domestic Product (GDP) increase of 7% year on year. It is … Read More

Conquer the Digital Marketing World with iRiver Asia
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The digital marketing world is very competitive and it keeps evolving. With millions of digital users across the globe, digital marketing is among the most effective and highly engaging market that if used properly can bring brands to the top … Read More

Marketing beyond your City: The importance of Digital Marketing in Overseas
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Marketing beyond your City: The importance of Digital Marketing in Overseas International Enterprise Singapore (or IE Singapore), a government agency driving Singapore’s external economy, recently held a workshop entitled “Digital & Social Media Marketing in Overseas” last May 31, 2016. … Read More

How to Leverage Facebook to Boost Digital Marketing for SME
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A majority of Internet users have Facebook accounts. This opens the floodgates for marketers to effectively promote startups, SMEs, and big companies, and increase engagement, drive sales, and improve customer experience. Additionally, advertising on Facebook offers a cost-effective way to generate … Read More

How Strategic Digital Marketing for SME Can Boost Sales
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Among the greatest challenges an SME owner has to face are to think of effective ways to get ahead and beat competitors in terms of brand awareness. Running a Google ads campaign and using Facebook for business have become immensely popular for … Read More

Digital Marketing for SME: Why Having a Website is a Must for Small Business
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Digital Marketing for SME: Why Having a Website is a Must for Small Business In this exceedingly competitive digital age, many small business owners have already realised the vital role of a dedicated web presence in speeding up the startup … Read More

Digital Marketing for SME: Why it is important
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Digital Marketing for SME: Why It is Important In today’s digitally fast-paced industry, the Internet offers almost endless marketing possibilities for small and mid-sized companies and businesses. Although many businesses have taken advantage of these online marketing strategies, some opted … Read More

Brand Building with Digital Display Screens in Integrated Marketing
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Video marketing content consumption across most used digital gadgets such as smartphones and tablets is flourishing. The unending test for businesses and brand ambassadors is to reach as many people as they can through their integrated marketing strategies and video … Read More

Integrated Marketing Feature: Honda Malaysia’s 1 in a Million Milestone
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Honda Malaysia has given its customers in the local market the best deals and services across Malaysia. Their Facebook page went live since 2012 and has gathered from 0 fans to 1 million fans in a span of few years. … Read More

Catch Mr. P if You Can: Pringles Korea’s Product Sampling Event
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Pringles Korea launched its sampling campaign, Catch Mr. P if You Can, to five universities in South Korea. Hundreds of the featured product, the Pringles Nano Can, were prepared to be distributed and sampled to the public. The brand wanted … Read More

Product Sampling Strategy for your Integrated Marketing Mix
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For businesses who want to roll out new products, they get to face with a market that is also saturated with other players competing for a large chunk of the market share. Product sampling is a helpful way to get … Read More