Reaching the Unreachable: How to Reach Millennials Through Digital Marketing

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Digital Marketing Strategy: Reaching Millennials Oftentimes, we hear digital marketers complain about the difficulty of reaching millennials. Maybe, it’s not the millennials’ problem after all. According to Danielle Brown, the vice president of marketing at Points, millennials develop brand loyalty … Read More

Social Media Marketing: How Social Media Influencers Help Your Brand Grow

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Social Media Marketing: How Social Media Influencers Help Your Brand Grow Living in a world full of brand advertisement and social media marketing gimmicks makes people crave for is a brand that is authentic — a brand that they could … Read More

8 Online Marketing Strategies for your Real Estate Business

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  Step Up Your Real Estate Business with These 8 Online Marketing Strategies The real estate business is broadening its reach online. Gone are the days where you search for a home on foot without any direction. With the advent … Read More

Digital Marketing in China: Why Weibo is better than WeChat

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Digital Marketing in China is a tremendous challenge for brands and e-commerce retailers. It is important to have an attractive, well-designed content, to not only attract your customers but to encourage them to buy and become loyal to your brand. But how do you get into … Read More

Digital Marketing in China: How to attract Chinese audience?

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Digital marketing in China is very intensive yet it is the current most lucrative market in the world with a huge 350 million middle-class China consumers and an average Gross Domestic Product (GDP) increase of 7% year on year. It is … Read More

Conquer the Digital Marketing World with iRiver Asia

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The digital marketing world is very competitive and it keeps evolving. With millions of digital users across the globe, digital marketing is among the most effective and highly engaging market that if used properly can bring brands to the top … Read More

Marketing beyond your City: The importance of Digital Marketing in Overseas

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Marketing beyond your City: The importance of Digital Marketing in Overseas International Enterprise Singapore (or IE Singapore), a government agency driving Singapore’s external economy, recently held a workshop entitled “Digital & Social Media Marketing in Overseas” last May 31, 2016. … Read More

How to Leverage Facebook to Boost Digital Marketing for SME

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A majority of Internet users have Facebook accounts. This opens the floodgates for marketers to effectively promote startups, SMEs, and big companies, and increase engagement, drive sales, and improve customer experience. Additionally, advertising on Facebook offers a cost-effective way to generate … Read More

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